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Blockchain Podcast for the Consumer Goods and Retail (CG&R) Industry (Part 1) — Blockchain Basics for Brands

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In the first part of a three-part podcast, Alyssa Auberger, Baker McKenzie’s Chief Sustainability Officer and Global Chair, Consumer Goods and Retail (CG&R) Industry Group is joined by Sue McLean, partner in Baker McKenzie’s IP, technology and data group. They discuss blockchain basics for CG&R businesses who may be considering blockchain, whether it be to advance sustainability objectives, tackle counterfeiting issues or address other business challenges.

To listen to this episode, click here: Google Podcasts | iTunes | Spotify (11 minutes) 

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Sue McLean is a partner in the IT/Commercial Practice Group in Baker McKenzie's London office. Sue advises clients on technology, sourcing and digital media business models and deals, as well as the legal issues relating to the implementation of new technologies. Sue advises clients (both customers and suppliers) on a wide range of technology matters including outsourcing, digital transformation, technology procurement, development and licensing, m/e-commerce, cloud computing, AI, FinTech, blockchain/DLT, social media, data privacy and cybersecurity. Sue also advises on commercial agreements and the commercial, technology and intellectual property aspects of M&A transactions and joint ventures. Sue has experience across various business sectors, including the financial services, consumer, TMT, travel and life sciences industries. She regularly speaks and writes about the impact of disruptive technologies and has a regular blog for Computerworld.

Author

Alyssa is Baker McKenzie's Chief Sustainability Officer. In this role, Alyssa is responsible for the Firm’s multi-practice sustainability client offering as well as for overseeing the Firm's internal sustainability program, goals and reporting, working closely with other Firm functions that are key to the Firm’s sustainability efforts. She maintains the Firm's relationships with global policy-shaping forums such as the World Economic Forum, the World Business Council for Sustainable Development and the UN, with a keen focus on engaging the businesses community on sustainability issues, and promoting collaboration, such as through the Firm’s patronage of the Action Platform for Peace Justice and Strong Institutions (Goal 16), working with clients and like-minded businesses to encourage deeper corporate engagement on Goal 16. Alyssa brings to the role of Chief Sustainability Officer strong client relationships and deep industry knowledge, thanks to her most recent role as Global Chair of the Firm's Consumer Goods & Retail (CG&R) Industry Group and her practice as an M&A lawyer, dual-admitted in the United States and France, advising French, American and multinationals and private equity funds on their acquisitions, divestitures, joint ventures, partnerships and strategic alliances worldwide, as well as on their international expansion. With nearly 30 years of transactional experience, Alyssa was a partner in the Paris office of Baker McKenzie for 15 years, ran the Paris office M&A practice through 2012 and was a member of the Firm’s EMEA M&A Steering Committee. In her CG&R industry role, Alyssa organized numerous initiatives, seminars, roundtables and conferences with global industry experts, including several focused on sustainability given its importance to the industry. She created a Baker McKenzie podcast series, Off the Shelf, to provide short, practical tips and legal advice to CG&R companies, is ranked by Legal 500 as a “Leading Individual” in the luxury goods sector and participated in the Vogue Business Brand Index as a member of its Advisory Board. She has been interviewed by several leading industry publications on topics of relevance to the industry, including sustainability. Alyssa is based in Paris, France, is a Franco-American dual national and speaks French and English fluently.

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