Category

Trademark

Category

It may be the moment for the IP profession to get to grips with the use of blockchain technology in its practice. Blockchain has, of course, risen to its current fame as the technology underpinning cryptocurrencies such as Bitcoin, but how relevant is it to IP professionals and trademark law and practice?  In their Article, Time to Get Smart?, Birgit Clark and Rachel Wilkinson-Duffy, Baker McKenzie, London, explore the idea of “smart IP rights” and…

A new initiative from the Australian Government, the Smart Trade Mark, provides Australian businesses with a  new technology to help protect their products from counterfeiting risks and imitation products in overseas markets. IP Australia (an agency of Australia’s Department of Industry, Innovation and Science which administers intellectual property rights) developed the Smart Trade Mark using blockchain and the Australian Trade Mark Register.  IP Australia, alongside start-up Agile Digital, successfully piloted the Smart Trade Mark.  They…