Category

ASA

Category

In November 2021, Floki Inu, a cryptocurrency, ran an ad across the London Underground. The ad had an image of a cartoon dog wearing a Viking helmet. The text stated “MISSED DOGE. GET FLOKI”. Smaller text at the bottom of the ad said, “Your investment may go down as well as up in value. Crypto currency is not regulated in the UK.” The U.K.’s Advertising Standards Authority (ASA) challenged the ad. Floki Inu explained that…