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Advertising

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In November 2021, Floki Inu, a cryptocurrency, ran an ad across the London Underground. The ad had an image of a cartoon dog wearing a Viking helmet. The text stated “MISSED DOGE. GET FLOKI”. Smaller text at the bottom of the ad said, “Your investment may go down as well as up in value. Crypto currency is not regulated in the UK.” The U.K.’s Advertising Standards Authority (ASA) challenged the ad. Floki Inu explained that…

On January 17, 2022, the Spanish Official State Gazette (BOE) published the new Circular 1/2022 of the National Securities Market Commission (CNMV) on the advertising of cryptoassets presented as investments (the Circular). The Circular is aimed at developing the rules, principles and criteria to which cryptoasset advertising will be subject. It defines the types of entities and assets included in its scope and the powers granted to the CNMV, so it can supervise and control…